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About Us

Shop Baby On The Way, for Parents by parents.

As parents, we know how busy and crazy it can get keeping the kids happy.

That's we why make it our mission to bring you and your family the best products at the lowest prices possible, with the highest quality service so you can keep your little babies and kids smiling and enjoying each and every day as they grow.

We stand out in a crowded market by listening to you - our customers and other parents. We don't beat around the bush, we provide exactly what you want and literally bend over backwards to keep you and your children happy by offering the best products that can be delivered conveniently to your door.

Here's how we're better than the rest:

  • Low prices (no, really - find a competitor selling the same product and we'll beat them by 5%)
  • Outstanding customer service 
  • Generous customer discounts
  • A 30 day money-back guarantee if you aren't satisfied
  • The most unique products in the baby industry from the best brands and manufacturers.
  • Risk free shopping with secured payments
  • We also offer free shipping and returns worldwide for a seamless, stress-free shopping experience that finally lets you sit back and relax!

Quite simply, we love mom's and babies and want to give back to you!

After all, if you don't love babies are you even really alive!? Kids are bundles of pure love and joy and these times are to be enjoyed while creating memories for your little sunshine's and families. 


Who we are

My partner and I started Baby On The Way when we were shopping for our first child and realized how hard it is to find unique high quality baby products at the right prices.  We knew we were onto something and began building relationships with suppliers of high quality baby products from all over the world, and know as a family of 5 with 3 kids who are growing fast, we enjoy providing products we know your kids will be able to enjoy as they grow up and have fun as well.

The rest is now history, as Baby On The Way now has:

  • Virtual assistants helping out from all over the world
  • An exclusive network of product manufacturers with only the best quality products passing through our strict standards
  • Shipped over 4200 orders to happy customers worldwide, and it's growing every day!
  • Over 500 exclusive products that you don't find at your local store - and the list is only growing

We combine outstanding customer service, with awesome high quality products, and the best prices in the industry.  

We know how time consuming and frustrating it can be to find the best baby & parenting products, that's why we make it our mission to always provide the best products, best customer service, and best prices to make the best shopping experience possible!


How shopping with Baby On The Way saves you money

Say goodbye to the middleman! By working directly with product manufacturers, we offer some of the lowest prices in the industry. No dealers. No wholesalers. No high price tag. Just high quality items with big discounts shipped to your home or business.

We have some of the most exclusive products for kids that you won't find in stores, or even if you did - we'd have a price almost 50% lower than theirs and it hasn't been sitting on the shelve for years waiting to be sold collecting dust. This is because we've built an exclusive supplier network where only the best quality product manufacturers can get in and our children's products are always the latest and greatest version so you know that you and your babies will get the best products on the market when its time to buy.

Baby On The Way operates by a unique Manufacturer to Consumer (M2C) business model. This effectively cuts out the middle man and passes the savings on to you, the consumer!

We send directly from our manufacturers throughout the world, saving you time, money, and ensuring the best quality product possible.

Before we begin working with them, our manufacturers go through a rigorous product quality testing procedure so that we can ensure the quality of the goods is high, and the rate at which they process orders is quick and within time frames that show our customers they care to send them an order fast.

Our confidence in our manufacturers and our kids baby products allows us to provide the 30 day free return guarantee to our customers, no matter where they are in the world!


"M2C eliminates several layers of traditional retail operations and as a result delivers savings to the consumer."  Source


"Mobile retailers are leveraging non-traditional retail approaches like Manufacturer to Consumer (M2C) and fast fashion tactics to provide a different experience." Source


We believe good quality & great customer service aren't measured by a price tag

Safety and quality are of the utmost importance to us. From the manufacturer to your doorstep, we go above and beyond what's legally required to ensure each product meets our high quality standards.

We don't believe great customer service is only found in a few large corporate brands, and Baby On The Way will always go one step further to making sure the customer is satisfied with their shopping experience and product purchase.

We're small but we have big hearts, we actually care because we are the same as you. We're both parents, and online shoppers so we understand.

We hope you enjoy.

With love, the Baby On The Way team.

If you have any questions, criticism, complaints, feedback or suggestions for us - please don't hesitate to send us an email:


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